We use cookies to give you the best possible user experience.
On this website, we log anonymous information about all visitors. We use cookies mainly for traffic measurement and optimisation of content and user experience. This information cannot be traced back to you as an individual.
Cookies - what they are and how they work
Cookies are something that most websites use today. A cookie is a small text file that is placed in your browser's internal memory and allows us to see what you click on, how you navigate the website and how the content of the website performs. Furthermore, we collect information about navigation, time of visit, which browser you use and so on. We do this so that we can best adapt the content of the website to you as a user. Most browsers (Google Chrome, Firefox, Internet Explorer, Safari, etc.) are set to accept cookies automatically, but you can choose to change your settings so that cookies are not accepted.
Please note that this may result in many websites no longer functioning properly.
What we use cookies for
Google Analytics
The analytics tool Google Analytics is used to study traffic, usage patterns and trends on the website. The data collected is used to optimise the user experience and customise the content of the website. In accordance with Google's policy on the use of Google Analytics, no personally identifiable information about you as a user is collected. The data collected is stored on Google's servers. If you want to opt-out of Google Analytics collecting data about you, you can request to be excluded.
Google Tag Manager
Google Tag Manager manages tracking tags and refers to tracking setups and tracking to third-party solutions such as Universal Analytics (Google Analytics) and is used for website optimisation and marketing services. All tracking tags are run and managed via Google Tag Manager.
What is stored: Your movements and certain actions on the website (e.g. if you click on "Add to cart" in an online shop). All data is anonymised and we do not store any sensitive information such as: credit card details, phone number, address or any other data that could identify you as a person.
Facebook Pixel
Facebook Pixel is an analytics tool that allows us to measure the effectiveness of Facebook advertising by tracking the actions the user performs on the website for the purpose of optimising Facebook Ads (building Audience and remarketing). This information can be used to:
- Making sure ads are shown to the right people
- Building an advertising audience
- Unlocking additional advertising tools on Facebook
What is stored: Which ads the user has seen on Facebook, which pages the user has visited and which conversions (order, contact, etc.) the user has made.
Hotjar
Maps the interaction the user has with the website. To help us understand how visitors interact with the website, Hotjar records visitors' sessions. The Hotjar script is a websocket connection that sends the following information to Hotjar's servers:
- HTML changes that occur during the user's session on the website
- Mouse movements
- Mouse click
- Scrolling movements
- Keystrokes for whitelisted actions
- Statistics on whether the browser viewing size changes
Each event that is tracked is stored in Hotjar's cloud database using a timestamp that is later used to play back the events in sequential order. The Hotjar script tracks visitors as they visit different pages using a first-party cookie, allowing the entire session to be played back in a single recording. No sensitive or user information is collected or stored.
Collection of information
We collect information through forms on our website. Providing this information is voluntary. If you choose not to provide the personal data, we may not be able to provide you with access to the product or service.
Sample form:
- Contact form
- When you want to try a product or service
- When buying products or services on a website
- When downloading documents such as e-books or other
- By signing up to receive the newsletter or blog by email
- The purpose of the information collected:
- To provide the user with access to our products and services
- To send relevant information to the user
- Being able to make contact to offer products or services
How to delete cookies
Normally, most browsers are set to accept cookies. Please note that you can delete them by following the instructions for deleting cookies in your browser. You can find this information in the "Help" function of your browser. Please note that restricting access to cookies may affect the functionality of the website.
If you want to remove cookies from your computer, you can use these guides:
